Tracer is a brand protection software and services company that specializes in anti-counterfeit technology. Their platform uses AI and machine learning to detect brand violations and take swift enforcement action. They offer a suite of brand protection products, including Tracer Protect for finding violations on digital platforms, Tracer Registrar for domain registration and management, and a customer success team that provides expert support. Tracer's technology reduces the time from detection to enforcement and offers efficient and accurate detections with a high enforcement rate. They work with top Fortune 500 brands to protect their intellectual assets.