Healing Arts of Veda was established by Pranav Vasant Lad in collaboration with his sister Aparna Kailey Lad. Pranav Vasant Lad has a background in both allopathic medicine and naturopathic medicine. Growing up in an Ayurvedic household, he developed a deep appreciation for Ayurveda and its integrated approach to healing. After completing his medical training and working in academic medicine, he decided to pursue an integrated form of clinical medicine.

At Healing Arts of Veda, they utilize alternative modalities to support modern medicine by investigating the root cause of a condition, eliminating impediments, enhancing healing, and supporting the body through proper diet and supplements. They offer carefully curated Ayurvedic formulas composed of organic ingredients to encourage natural healing without relying on artificial medicines.

Pranav Vasant Lad's expertise in Ayurveda and naturopathic medicine allows Healing Arts of Veda to provide a unique perspective on bringing balance between modern medicine and alternative medicine.