PathwayU is a platform that aims to guide individuals in finding their purpose in education, career, and vocation. It offers predictive science to optimize success from recruitment to retirement. PathwayU provides career development support for all individuals, regardless of their backgrounds, and ensures equivalent outcomes for people of different faith, race, and gender identifications. The platform is used by over 0 schools and offers a free career path tool and degree planning software for college students. It can be utilized in various areas of a school, including admissions, recruitment, advising, career services, job placement, and alumni support. The platform stands out with features such as purpose measures and vocational intake questionnaires, automated onboarding and chat support, digital assets to drive user adoption, a job board embedded with purpose scores, and aggregated data at the users' fingertips.