Rust Crusher Undercoating & Detailing is a New York-based company specializing in rustproofing and detailing services for vehicles, machinery, and fleets. Founded in 2021 by Paul LaMarti, the business emerged from his firsthand experience witnessing the damaging effects of road salt during harsh winters on local vehicles. After identifying that many existing undercoating products were inadequate or even harmful, LaMarti dedicated himself to creating a superior service that uses effective lanolin-based products known for their environmentally friendly properties. This innovation allows Rust Crusher to offer top-notch protection against corrosion while maintaining a commitment to sustainability.

The company provides an array of services including advanced rust proofing techniques using high-quality products such as Woolwax and Fluid Film, comprehensive vehicle detailing, fleet maintenance solutions, and a unique Frame Jet service designed to thoroughly clean difficult-to-reach areas. With a focus on customer satisfaction and transparency, Rust Crusher has quickly built a loyal clientele in upstate New York. By 2022, the successful growth led LaMarti to open a physical shop in Canandaigua, further solidifying Rust Crusher's reputation as New York's premier rustproofing provider while continuing to expand its services for thousands of satisfied customers each year.