Selfbook is a fintech-enabled hospitality platform that aims to simplify hotel bookings and payments for both guests and hoteliers. They offer several products, including Selfbook Direct, which streamlines hotel bookings and boosts direct revenue by providing a modern checkout experience on the hotel's website. Selfbook Express enhances the online payment experience by offering digital wallets and secure fraud prevention technology. Selfbook Station is a comprehensive booking and payment orchestration platform designed to automate payments and streamline bookings management for hotels. Their products are built with hospitality in mind, working in tandem with hotels' existing technology systems to enhance direct bookings, payments, and security. Selfbook is committed to empowering hotels worldwide with modern e-commerce solutions tailored for the industry. They prioritize end-to-end security, compliance with regulations like GDPR and ADA, and connecting various elements of the booking experience in one unified payment flow. Selfbook is backed by a global network of investors dedicated to harnessing fintech's power to support the hospitality industry's growth. They have partnerships with renowned hospitality groups, payment partners, and rewards programs.